Executive Landed Margin Audit: Veloce Apparel Co.
Total Meta ad spend across 3 scale campaigns.
After true unit COGS, packaging & freight invoices.
Cash drained on campaigns Meta reported as "profitable".
Projected savings via autonomous 1-click stop-loss guardrails.
The ROAS Mirage: Meta Ads Manager vs. Bank Reality
Meta reported positive return on ad spend across all scale campaigns. Media buyers scaled daily budget under the assumption that 2.18x delivered healthy profit.
After factoring in $22.50 unit COGS on clearance hoodies, $8.50 carrier shipping, $1.50 custom box, and 2.9% gateway fees, Campaign #884 lost cash on every order.
Campaign-by-Campaign Landed Ledger
| Campaign Name | Meta Spend | Meta ROAS | Landed CM1 | Net Profit/Loss (CM2) | Status |
|---|---|---|---|---|---|
| TOF | Broad | US | Summer Scale 2026Promoted Boxy Hoodie with $15 promo code & free shipping | $7,800.00 | 2.18x | $2,628.80 | -$5,171.20 | CAPITAL BLEED |
| BOF | Retargeting | 30d Engagers & Cart AbandonersFrench Terry Sweatpants (high return rate reserve) | $4,200.00 | 1.84x | $4,093.10 | -$106.90 | MARGIN DEFICIT |
| MOF | Advantage+ | Video Creative #12Vintage Heavy Tee 2-Pack bundle (high margin, light freight) | $6,400.00 | 3.42x | $9,598.50 | +$3,198.50 | HEALTHY |
The "Heavyweight Boxy Hoodie" Unit Economics Breakdown
Meta algorithms recognized that your clearance promo code converted at a high volume, so it allocated 42% of your budget to this ad set. However, here is what each order actually cost you:
Plug this capital leak permanently for $1,200/month.
Had Natium’s Autonomous CFO guardrail been active on Day 3 of this cycle, it would have detected the negative landed margin and issued a 1-click Slack stop-loss recommendation to throttle spend by 18% auction-safely—saving $3,800.23 in hard capital without resetting Meta's learning phase.
© 2026 Natium Labs Inc. Confidential & Proprietary Financial Telemetry.
Deterministic calculations audited via fixed-point integer cents engine.